While working at 321 Brand + Social house, an agency in Orlando, Florida, I have had the pleasure of working with Brightline Trains, a Miami-based high speed train company.

At the beginning of 2025 the company launched Brightline Rewards, their first-ever loyalty program. I had the pleasure of being hands on from the beginning, from the naming process, logo development, art direction for photoshoots, web and app assets, kickoff event assets, social posts, and more.