While working at 321 Brand + Social house, an agency in Orlando, Florida, I have had the pleasure of working with Brightline, a Miami-based high speed train company.

At the beginning of 2025 the company launched Brightline Rewards, their first-ever loyalty program. I was hands on from the beginning, from the naming process, logo development, art direction for photoshoots, web and app assets, kickoff event assets, social posts, and more.