Brightline Safety Campaign
Brightline is a high-speed passenger rail serving Central and South Florida and is the only privately owned and operated passenger railroad in the United States. It also has the highest fatality rate per mile traveled of any passenger railroad in the U.S. Due to the frequency of these incidents with motorists, pedestrians, and cyclists my team was tasked with developing a safety campaign to launch in early 2026. I collaborated on this project with Chaz Russo, my Creative Director, and Mercedes Olin, our Senior Content Strategist. All images were developed using AI, Gemini and ChatGPT in particular.
Corkcicle Pop-Up at Rockefeller Center
After the original plan to open a seasonal storefront in Rockefeller Plaza fell through, we pivoted at the last minute to an outdoor space alongside the skating rink. With just six weeks to prepare, our team managed every aspect of the launch—from designing the physical structure to developing employee uniforms. We partnered with OpBox, a company that builds modular structures from post-consumer recycled plastic. Aligned with Corkcicle’s commitment to reducing single-use plastics, the structure itself repurposed 24,712 plastic bottles. Our CMO had the vision for this space, my role was to execute all aspects, from matching the paint color to designing the graphics and layout, coordinating with vendors for fabrication, installation, ordering samples of potential staff gear and having selected items customized.
Times Square Ads
As part of the Rockefeller Center pop-up we had an opportunity to add some static and video ads to a billboard in Times Square. We ran six 15-second ads per hour, including creative that I art directed.
