Brightline Safety Campaign

Brightline is a high-speed passenger rail serving Central and South Florida and is the only privately owned and operated passenger railroad in the United States. It also has the highest fatality rate per mile traveled of any passenger railroad in the U.S. Due to the frequency of these incidents with motorists, pedestrians, and cyclists my team was tasked with developing a safety campaign to launch in early 2026. I collaborated on this project with Chaz Russo, my Creative Director, and Mercedes Olin, our Senior Content Strategist. All images were developed using AI, Gemini and ChatGPT in particular.